Information you provide
If you contact us, request a tour or begin an application, you may provide your name, email address, telephone number, desired move-in date and other leasing-related information.
Prima Property Management
Privacy policy.
Effective October 7, 2026
This policy explains how information may be collected and used when you visit the Park Ridge Apartments website or contact Prima Property Management.
How information is used
Information may be used to respond to inquiries, schedule tours, provide availability, process applications, improve leasing services and meet legal obligations.
Third-party services
This site may link to or display services operated by AppFolio, Google Maps, YouTube or other providers. Their privacy practices and terms apply when you use those services.
Cookies and analytics
The website and its service providers may use cookies or similar technologies for essential functionality, security and basic performance measurement.
Information sharing
Prima does not sell personal information. Information may be shared with service providers supporting leasing, property management, website hosting and legal compliance.
Contact us
Questions may be directed to info@primapros.com or (608) 441-5420.
Referral visit counts
We count visits arriving from madtownrentals.com to understand interest in each property. We store the property, date and a random arrival identifier to prevent duplicate counting. This counter does not store your name, email address or IP address, and does not use analytics cookies. Temporary browser session storage helps prevent repeat refreshes from being counted within 30 minutes. Aggregate counts are private to Prima.